Some figures
Wellness has evolved from a guest perk to a key strategic differentiator in a market that grew from $4.9 trillion in 2019 to $5.6 trillion in 2022. Guest expectations are evolving rapidly—and they directly impact your bottom line.
56%
wellness-focused travelers spend 56% more than the average guest
67%
Today, 67% of travelers now prioritize rest and relaxation.
80%
Even more compelling: 80% of travelers plan to increase their wellness spending over the next two years.